Whilst looking at film posters i came across the website below. It was a great source of research and whilst look at the posters and their ratings i have used the plot summary and then continued with my own analysis.
http://www.horror-movies.ca/horror_posters
The Fourth Kind
The 4th Kind is a fact-based thriller involving an ongoing unsolved mystery in Alaska, where one town has seen an extraordinary number of unexplained disappearances during the past 40 years and there are accusations of a federal cover up.
The colours in the background are very dark and give the sense of mystery. The light shining through the window highlights the person who is levitating. This immediately catches the audiences attention and they want to know more about what is happening to this person.
The four lines of text stand out against the bright light background. This draws attention to it, and the audience will read it rather than just passing over another piece of text. The title is also lit up to make it clear what the title of the film is and to remind audiences they should go and see it. Underneath is the statement 'Based on the actual case studies' this attracts audiences as they want to see a believable film. Finally the overall look of the poster is clearly horror and audiences who see the poster, who are interested in this genre, will immediately see that it is frightening and will be attracted to seeing the film.
Session 9
A hazardous-materials-cleanup company has been hired to eliminate asbestos tiles and other toxic material from a gigantic mental hospital that had been shut down in the 1980s. But as one member of the team starts to nose into old files in the office, he uncovers a series of tape recordings of psychiatric sessions--nine of them--related to a notorious sexual abuse case. Soon, toxic materials and dark spirits start to merge.
Session 9
A hazardous-materials-cleanup company has been hired to eliminate asbestos tiles and other toxic material from a gigantic mental hospital that had been shut down in the 1980s. But as one member of the team starts to nose into old files in the office, he uncovers a series of tape recordings of psychiatric sessions--nine of them--related to a notorious sexual abuse case. Soon, toxic materials and dark spirits start to merge.
This is a poster that immediately caught my eye. Having seen the film, I feel the poster has worked well as it attracts audiences to see it, which is what happened to me, even thought the film is not as good as it is made out to be by the poster. The sky in the background creates a chilling atmosphere in the poster, along with the building that i know to be an old asylum home. Audiences would not know this but can see it is a mysterious and frightening looking building and the size of it also adds to this. Shadows seem to be on the building again creating an eerie atmosphere. In the foreground there is a chair, that audiences can see, that is used by mental patients. Being lit up , it shows it is a critical element of the film (mental people) and is a good image representation of what the film is about. The man to the right of this also adds and element of horror as he appears to be the villain ( Propp's theory) acting mysteriously. The title is lit up against the dark background making it clear to audiences the name of the film. "Fear is a place" is the caption at the bottom of the poster attracting audiences interested in the horror genre to want to know more about what is happening
The Amityville Horror
On November 14, 1974, police received a frantic phone call that led them to a grisly crime scene at the Defeo residence in Amityville, Long Island an entire family had been slaughtered in their beds. In the days that followed, Ronald Defeo confessed to methodically shooting his parents and four siblings while they slept. He claimed "voices" in the house drove him to commit the murders. One year later, George and Kathy Lutz and their children moved into the house thinking it would be their dream home. But shortly after settling in, bizarre and unexplainable events began to occur “ nightmarish visions and haunting voices from an evil presence still lurking within the house. 28 days after moving in, the Lutzes abandoned the home, lucky to escape with their lives. Now, 30 years after the shocking real-life events that inspired one of the most popular horror stories of all time, return to the house that started it all: "The Amityville Horror".
On November 14, 1974, police received a frantic phone call that led them to a grisly crime scene at the Defeo residence in Amityville, Long Island an entire family had been slaughtered in their beds. In the days that followed, Ronald Defeo confessed to methodically shooting his parents and four siblings while they slept. He claimed "voices" in the house drove him to commit the murders. One year later, George and Kathy Lutz and their children moved into the house thinking it would be their dream home. But shortly after settling in, bizarre and unexplainable events began to occur “ nightmarish visions and haunting voices from an evil presence still lurking within the house. 28 days after moving in, the Lutzes abandoned the home, lucky to escape with their lives. Now, 30 years after the shocking real-life events that inspired one of the most popular horror stories of all time, return to the house that started it all: "The Amityville Horror".
Here are two posters based on the same film and story. The first is from and the second is from 1979. I am going to analyse both and compare to see how posters have changed over time.
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