The Campaign

For our campaign we will be creating a teaser trailer, film magazine cover and a film poster. However in the media industry they create a synergy in order to advertise and promote the film in the best way possible.
The trailer is the most important element of a film campaign. It is the first exposer of the film in the context and experience of the cinema, this includes the sounds and graphics and how the overall concept of the film, is portrayed.
There are also different types of trailer aiming to have different effects on the audience.


Teaser trailer- This is the type of trailer we will be producing. This can be made before production at the earliest stages, grabbing the audiences' attention.


Full Theatrical trailer- This is the trailer that is shown in the cinema before the film is released. This is the first time the audience has an insight to the film, and it is vital the trailer catches the audience's attention at this point, pursuading them to go and see the film.


Short Trailer- This is a shorter version of the full theatrical trailer. This is usually played in cinemas after the film is released as a reminder to audiences and another attempt to attract audiences to see the film.


There is also occasionally a tv version of the trailer. Again, to attract audiences in a different way via the television rather than the cinema. The producers of the film will buy a spot and the trailer, usually around 30 seconds, will fit in the slot as an advert. To amount to rent a slot is usually around 30,000 pounds, although prices will vary.
Within a campain each element will link to the others, creating a visual images the audience will remember and relate to that film. An example of this is the copy used throughout the campaign. Many producers will create a indivual font so when audiences see the font they will immediately recognise the film.
When creating our products we will create a copy to use on each one that will link them together this is known as a sinergy, making it rememberable to other audiences.These are all examples of fonts that have been created especially for the film campaigns and audiences will recognise these fonts immediately, reminding them of the film and persuading them to see it.


















Depending on genre, the types of copy vary. Usually in comedy film trailers a voice over is used, to create a comical effect. With drama/horror captions are usually used. They act as a bridge gap and the glue of the trailer, creating a mood, such as suspense and tension.

Poster-This is a teaser element of the campaign. This is created before filming in the early stages of the campaign. They are usually simple with a focus point of one image, with the title of the film logos and the release date. They are eye catching and act as a reminder for audiences to look out for the trailer and go to see the film.



Film Magazine Cover- These are used to promote the film. They usually consist of the actors in the film and also some images featured in the film. They advertised release dates and could include interviews and spoilers of the movie as well as the reviews. If people are into the horror genre they will be interested in these things there for buy the magazines.